Type of Entry: Other Film Content
Category: Internet Film
Title: 8 KILOMETRE
Advertiser/Client: INBEV
Product/Service: STELLA ARTOIS 4%
Entrant Company: MOTHER London, UNITED KINGDOM
Advertising Agency: MOTHER London, UNITED KINGDOM
Creative Director: Robert Saville/Mark Waites/Gustavo Sousa/Augusto Sola
Copywriter: Augusto Sola/Gustavo Sousa/John Cherry/Rodrigo Saavedra/Lars Holthe/Johan Baettig
Agency Producer: Richard Firminger
Account Supervisor: Carole Smila
Production Company: LANDIA Buenos Aires, ARGENTINA
2nd Production Company: TRANSPARENT London, UNITED KINGDOM
Director: Agustin Alberdi
Producer: Eilon Kennet, Transparent/Juan Taylor, Landia/Diego Robino, Oriental Films
Editor: Tomas Elizondo, Buenos Aires)/Rich Orrick, Work London
Sound Design/Arrangement: Factory, London/Schmooze, Paris
Music: Artist/Title: Steve Sidwell: Track1/Roman Martino/Fernando Martino: Track 2&3/Lyricist Track1: Jan Mooney
Art Director: Augusto Sola/Gustavo Sousa/John Cherry/Rodrigo Saavedra/Lars Holthe/Johan Baettig
Post Production: MPC
Other Credits: Recording Engineers: Anthony Moore, London/Jean Philippe Borgeot/Gregoire Galain, Paris
Brief Explanation:
It’s well known that Hollywood gets �inspired’ by foreign films once in a while and produces a bigger budget remake. To most people �8 Mile’ is without doubt a Hollywood creation. However, what if the original inspiration was drawn from classic Nouvelle Vague cinema? Could it be true that Eminem’s bio-pic was �inspired’ by the plot of a 1960's French film about a young beat poet, Lapin (Rabbit) battling nerves and fellow poets in a bohemian café of Monte Carlo. In its latest viral campaign, Stella Artois 4% reveals the truth to the modern public. Not only was the 1961 classic �8 kilometre’ shamelessly remade as �8 mile’, but �Die Hard’ and the hit TV series �24’ also took �inspiration’ from long forgotten 1960's European classics; �Dial Hard’ and �Vingt-Quatre heures’. When watching these films, one thing becomes clear, the heroes, with their French accents and laidback attitudes are a lot smoother than their modern versions. In the age of the Internet nothing can be hidden, and with the help of Stella Artois 4% every American re-make of a classic European film shall be exposed. After all we did it first, and we did it smoother.
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